Climate change communication

TITLE: The Conditional Nature of the Local Warming Effect

ABSTRACT: The local warming effect occurs when perceived deviations in the day’s temperature affect individuals’ global warming beliefs. When people perceive the day to be warmer than usual, they tend to overestimate the number of warm days throughout the year, and to report increased belief in and worry about global warming. For many, this is normatively concerning because a single day’s perceived temperature fluctuation is not representative of longer-term, large-scale climate patterns. It thus makes for a poor basis for global warming judgments. Recent work shows that the local warming effect might disappear when people receive a reminder to think about weather patterns over the past year (i.e., a correction). This paper employs a survey experiment that extends past research by exploring the generalizability, conditionality, and durability of the corrective information. It identifies the conditions under which a local warming effect is more or less likely to occur.